Recruiting Practices for Change Initiatives Is Hard: Findings From EvidenceNOW

Shannon M. Sweeney, Jennifer D. Hall, Sarah Ono, Leah Gordon, David Cameron, Jennifer Hemler, Leif I. Solberg, Benjamin F. Crabtree, Deborah Cohen

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Engaging primary care practices in initiatives designed to enhance quality, reduce costs, and promote safety is challenging as practices are already participating in numerous projects and mandated programs designed to improve care delivery and quality. Recruiters must expand their recruitment tools to engage today’s practices in quality improvement. Using grant proposals, online diaries, observational site visits, and interviews with key stakeholders, the authors identify successful practice recruitment strategies in the EvidenceNOW initiative, which aimed to recruit approximately 1500 small- to medium-sized primary care practices. Recruiters learned they needed to articulate how participation in EvidenceNOW aligned with other initiatives and could help practices succeed with federal and state initiatives, recognition programs, and existing or future payment requirements. Recruiters, initiative leaders, and funders must now consider how their efforts align with ongoing initiatives to successfully recruit and engage practices, ease practice burden, and encourage participation in efforts that support practice transformation.

Original languageEnglish (US)
Pages (from-to)246-252
Number of pages7
JournalAmerican Journal of Medical Quality
Volume33
Issue number3
DOIs
StatePublished - May 1 2018

Fingerprint

Primary Health Care
Organized Financing
Quality of Health Care
Quality Improvement
Interviews
Safety
Costs and Cost Analysis

Keywords

  • health services research
  • primary health care
  • qualitative research
  • quality improvement
  • research practice recruitment

ASJC Scopus subject areas

  • Health Policy

Cite this

Recruiting Practices for Change Initiatives Is Hard : Findings From EvidenceNOW. / Sweeney, Shannon M.; Hall, Jennifer D.; Ono, Sarah; Gordon, Leah; Cameron, David; Hemler, Jennifer; Solberg, Leif I.; Crabtree, Benjamin F.; Cohen, Deborah.

In: American Journal of Medical Quality, Vol. 33, No. 3, 01.05.2018, p. 246-252.

Research output: Contribution to journalArticle

Sweeney, SM, Hall, JD, Ono, S, Gordon, L, Cameron, D, Hemler, J, Solberg, LI, Crabtree, BF & Cohen, D 2018, 'Recruiting Practices for Change Initiatives Is Hard: Findings From EvidenceNOW', American Journal of Medical Quality, vol. 33, no. 3, pp. 246-252. https://doi.org/10.1177/1062860617728791
Sweeney, Shannon M. ; Hall, Jennifer D. ; Ono, Sarah ; Gordon, Leah ; Cameron, David ; Hemler, Jennifer ; Solberg, Leif I. ; Crabtree, Benjamin F. ; Cohen, Deborah. / Recruiting Practices for Change Initiatives Is Hard : Findings From EvidenceNOW. In: American Journal of Medical Quality. 2018 ; Vol. 33, No. 3. pp. 246-252.
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