Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign

Holly A. Massett, David Dilts, Robert Bailey, Jennifer Berktold, Rebecca Ledsky, Nancy L. Atkinson, Grace Mishkin, Andrea Denicoff, Rose Mary Padberg, Marin P. Allen, Karen Silver, Kelli Carrington, Lenora E. Johnson

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Clinical trials are essential for developing new and effective treatments and improving patient quality of life; however, many trials cannot answer their primary research questions because they fall short of their recruitment goals. This article reports the results of formative research conducted in two populations, the public and primary care physicians, to identify messages that may raise awareness and increase interest in clinical trials and be used in a national communication campaign. Results suggested that participants were primarily motivated to participate in clinical trials out of a self-interest to help themselves first. Messages illustrated that current treatments were tested via clinical trials, helped normalize trials as routine practices, and reduced concerns over trying something new first. Participants wanted messages that portray trials as state-of-the-art choices that offer some hope, show people like themselves, and are described in a clear, concise manner with actionable steps for them to take. The study revealed some differences in message salience, with healthy audiences exhibiting lower levels of interest. Our results suggest that targeted messages are needed, and that communication with primary health-care providers is an important and necessary component in raising patient awareness of the importance of clinical trials.

Original languageEnglish (US)
Pages (from-to)1-13
Number of pages13
JournalJournal of Health Communication
DOIs
StateAccepted/In press - Mar 26 2017
Externally publishedYes

Fingerprint

Health Communication
Health Promotion
campaign
Health
Clinical Trials
communication
Communication
health
Health care
Hope
Primary Care Physicians
Research
Health Personnel
Primary Health Care
Quality of Life
Therapeutics
quality of life
Population
physician
health care

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

Massett, H. A., Dilts, D., Bailey, R., Berktold, J., Ledsky, R., Atkinson, N. L., ... Johnson, L. E. (Accepted/In press). Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign. Journal of Health Communication, 1-13. https://doi.org/10.1080/10810730.2017.1290715

Raising Public Awareness of Clinical Trials : Development of Messages for a National Health Communication Campaign. / Massett, Holly A.; Dilts, David; Bailey, Robert; Berktold, Jennifer; Ledsky, Rebecca; Atkinson, Nancy L.; Mishkin, Grace; Denicoff, Andrea; Padberg, Rose Mary; Allen, Marin P.; Silver, Karen; Carrington, Kelli; Johnson, Lenora E.

In: Journal of Health Communication, 26.03.2017, p. 1-13.

Research output: Contribution to journalArticle

Massett, HA, Dilts, D, Bailey, R, Berktold, J, Ledsky, R, Atkinson, NL, Mishkin, G, Denicoff, A, Padberg, RM, Allen, MP, Silver, K, Carrington, K & Johnson, LE 2017, 'Raising Public Awareness of Clinical Trials: Development of Messages for a National Health Communication Campaign', Journal of Health Communication, pp. 1-13. https://doi.org/10.1080/10810730.2017.1290715
Massett, Holly A. ; Dilts, David ; Bailey, Robert ; Berktold, Jennifer ; Ledsky, Rebecca ; Atkinson, Nancy L. ; Mishkin, Grace ; Denicoff, Andrea ; Padberg, Rose Mary ; Allen, Marin P. ; Silver, Karen ; Carrington, Kelli ; Johnson, Lenora E. / Raising Public Awareness of Clinical Trials : Development of Messages for a National Health Communication Campaign. In: Journal of Health Communication. 2017 ; pp. 1-13.
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