“Make the Call, Don't Miss a Beat” Campaign: Effect on Emergency Medical Services Use in Women with Heart Attack Signs

Melissa L. McCarthy, Suzanne Haynes, Ximin Li, N. Clay Mann, Craig Newgard, Jannet F. Lewis, Alan E. Simon, Susan Wood, Scott L. Zeger

Research output: Contribution to journalArticle

Abstract

Background: Our objective was to evaluate the relationship between the “Make The Call, Don't Miss a Beat” national mass media campaign and emergency medical services (EMS) use among women with possible heart attack symptoms. Methods: We linked campaign TV public service advertisement data with national EMS activation data for 2010 to 2014. We identified EMS activations (i.e., responses) for possible heart attack symptoms and for unintentional injuries for both women and men. We estimated the impact of the campaign on the fraction of the 1.7 to 15.9 million activations of women with possible heart attack symptoms compared with 1.9 million female activations for unintentional injuries within each EMS agency and month using quasi-binomial logistic regression controlling for time and state. Results: Of the 3,175 U S. counties, 90% were exposed to the campaign. However, less than 2% of U.S. counties reached moderate TV exposure (≥300 gross rating points) during the entire campaign period. We did not observe an increase in the fraction of female activations for possible heart attack during periods or in counties with higher campaign exposure. Conclusions: This mass media campaign that relied heavily on TV public service advertisements was not associated with increased EMS use by women with possible heart attack symptoms, even among counties that were more highly exposed to the campaign advertisements.

Original languageEnglish (US)
JournalWomen's Health Issues
DOIs
StatePublished - Jan 1 2019

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heart attack
medical services
Emergency Medical Services
campaign
Myocardial Infarction
activation
Mass Media
mass media
public service
Wounds and Injuries
Logistic Models
rating
logistics
regression

ASJC Scopus subject areas

  • Health(social science)
  • Obstetrics and Gynecology
  • Public Health, Environmental and Occupational Health
  • Maternity and Midwifery

Cite this

“Make the Call, Don't Miss a Beat” Campaign : Effect on Emergency Medical Services Use in Women with Heart Attack Signs. / McCarthy, Melissa L.; Haynes, Suzanne; Li, Ximin; Mann, N. Clay; Newgard, Craig; Lewis, Jannet F.; Simon, Alan E.; Wood, Susan; Zeger, Scott L.

In: Women's Health Issues, 01.01.2019.

Research output: Contribution to journalArticle

McCarthy, Melissa L. ; Haynes, Suzanne ; Li, Ximin ; Mann, N. Clay ; Newgard, Craig ; Lewis, Jannet F. ; Simon, Alan E. ; Wood, Susan ; Zeger, Scott L. / “Make the Call, Don't Miss a Beat” Campaign : Effect on Emergency Medical Services Use in Women with Heart Attack Signs. In: Women's Health Issues. 2019.
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