TY - JOUR
T1 - Developing a Marketing Orientation in Hospital Library Services
T2 - A Case Report
AU - Delawska-Elliott, Basia
AU - Grinstead, Carrie
AU - Martin, Heather J.
N1 - Publisher Copyright:
©, Basia Delawska-Elliott, Carrie Grinstead, and Heather J. Martin.
Copyright:
Copyright 2015 Elsevier B.V., All rights reserved.
PY - 2015/10/2
Y1 - 2015/10/2
N2 - When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
AB - When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.
KW - Hospital libraries
KW - library marketing
UR - http://www.scopus.com/inward/record.url?scp=84944903672&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84944903672&partnerID=8YFLogxK
U2 - 10.1080/02763869.2015.1082390
DO - 10.1080/02763869.2015.1082390
M3 - Article
C2 - 26496402
AN - SCOPUS:84944903672
SN - 0276-3869
VL - 34
SP - 481
EP - 489
JO - Medical Reference Services Quarterly
JF - Medical Reference Services Quarterly
IS - 4
ER -