Developing a Marketing Orientation in Hospital Library Services: A Case Report

Basia Delawska-Elliott, Carrie Grinstead, Heather J. Martin

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.

Original languageEnglish (US)
Pages (from-to)481-489
Number of pages9
JournalMedical Reference Services Quarterly
Volume34
Issue number4
DOIs
StatePublished - Oct 2 2015
Externally publishedYes

Keywords

  • Hospital libraries
  • library marketing

ASJC Scopus subject areas

  • Health Informatics
  • Library and Information Sciences

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